You may wish to begin your exploration with desk research, but to gain a deeper understanding of how people experience the problem – and the positive actions already underway – interviews, focus groups, and workshops with a range of stakeholders are essential.
Remember, your values and the values of your stakeholders will shape how you select and apply methods. Values influence how designers interpret and respond to ethical questions, how they support dialogue among participants, and how design ideas evolve throughout the process (Iversen et al., 2012). Designers rely on their judgment to navigate value tensions and use tools that encourage reflection and negotiation. In turn, the values that emerge help guide future method choices. It’s important to critically consider why a method is chosen and how it supports value-led design.
Generative methods, such as co-creation activities and collective making, are key to co-design. These creative, often playful approaches help people explore complex issues together (Sanders & Stappers, 2012; Langley et al., 2018). They make abstract or overwhelming problems more tangible and accessible. Examples include storytelling, prototyping, andvisualization. Playful methods can boost engagement (Iversen et al., 2012), while things like paper prototyping can build empathy and understanding (Lee & Park, 2021). Co-design also helps to flatten power differences by encouraging people to take turns, and share ownership of the process (Ferne, 2020; Tierney et al., 2021). These approaches lead to better design outcomes, but, importantly, they also make participation more meaningful and enjoyable (Davis et al., 2023).
Focus groups
Focus group discussions are a flexible method for gathering rich, in-depth insights. They can be embedded within workshops or run separately to explore specific topics. Such group discussions are used to explore participants’ perspectives, experiences, and ideas. They are especially useful for understanding diverse viewpoints and generating new knowledge. Unlike structured interviews, focus group discussions encourage open, dynamic exchange. There are two main styles:
Structured focus group discussions follow a set script and resemble interviews. They are useful for gathering specific data, but less suited for creative discussion.
Non-structured or semi-structured focus group discussions are more flexible and allow deeper exploration. These are better for co-production and are recommended for real world labs. Non-structured focus group discussions are traditionally organized with the “fishbowl” method, with chairs are arranged in a circle and people openly facing one another when responding to prompts and conversing. Researchers are placed among them in a non-hierarchical manner, as observers and participants.
It is possible to undertake activities to help facilitate and enable discussion, including:
- Free listing – asking participants to list and share things/opinions of a given topic
- Comparisons – asking participants to discuss the pros and cons of a suggested approach
- Ranking/sorting – giving the group a set of pictures / topics / terms / opinions and asking them to sort the items based on pre-selected criteria such as importance or category
- Serious play – using tools such as Legos, for example, to communicate information about engineering projects or to build a model of something under discussion to convey complex information
- Energizer activities – these are quick, engaging exercises used to boost energy levels in a group setting. Often employed at the start of workshops to set a positive tone, they can also be introduced at any point when the atmosphere feels sluggish. Examples include asking participants to stand up and stretch, do a quick shake-out, or play a fast-paced game like rock, paper, scissors to refresh focus and engagement.
Tips:
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- Start by clarifying your goal. What do you want to learn? Prepare three to five guiding questions and possible follow-up prompts. Share a simple one-pager with participants outlining the purpose and topics.
- Use laptops with transcription software (e.g., MS Teams), plus extra microphones if needed. Store data securely in a pre-determined place, outlined in consent forms.
- Supplement recordings with photos of flipcharts and observation notes.
- After the formal discussion, share and validate findings with participants to ensure accuracy.
Surveys
Surveys can be helpful to collect data from many different individuals at a single point in time to gain a snapshot or overview, or from the same individuals several times over an extended period to understand changes. Surveys typically have two main forms of questions: open-ended and closed-ended. Many surveys use a combination of both.
Closed-ended questions have a predetermined set of answers to choose from. This can be a binary answer (yes/no or agree/disagree), a scale (strongly agree to strongly disagree), a list of options asking for a single answer (age categories), or a list of options asking multiple answers possible (interests). Closed-ended questions are best for quantitative research. They provide numerical data that can be statistically analysed to find patterns, trends, and correlations.
Open-ended questions are best for qualitative research. Open-ended question have no predetermined answers to choose from. Instead, they give people an opportunity to write or draw responses that they generate.
When planning your survey it is important to consider:
- Wording: It is important to consider the wording of the question to make sure that it is clear, that it cannot be misinterpreted, and that it is not a leading in nature (seeking a predetermined answer).
- Order: It is also important to consider the flow of the questions. The question order can affect the responses participants give. It is often better to start with simple questions and end with more complex, sensitive, or controversial questions.
- Distribution – It is important to consider not only who you are asking to take your survey but how and when surveys will be conducted. Many surveys are now undertaken online, but this may impact who is able to participate. Consider paper surveys handed to your participants or in public spaces like libraries. Additionally, handing out surveys in workplaces or at the end of workshops may increase response rates.
Interviews
Interviews are a great way for researchers to build rapport with participants and tap in-depth insights from stakeholders. Interviews can be treated as purposeful conversations that explore the views, experiences, beliefs and/or motivations of individuals on specific matters.
There are three types of interviews:
- Structured interviews use a pre-determined list of questions that are asked in a specific order.
- Semi-structured interviews follow a general framework with a set of core questions, but allow for flexibility to explore responses in more detail.
- Unstructured interviews are more conversational and exploratory, allowing the interviewer to follow the interviewee’s lead and to explore emerging themes.
Interview questions do not have to rely solely on conversation. Asking participants to draw, write, or engage in a creative activity can help them express themselves in different ways. These techniques often make people feel more comfortable and can lead to richer, more revealing discussions.
Workshops
A workshop is a structured and interactive session, typically involving hands-on activities, group discussions, simulations, and collaborative exercises. In the facilitation chapter we covered a lot of considerations for planning and facilitating a workshop (including processes, room set up, and documentation).
Workshops can take many forms. Often the most impactful ones are those that break away from the conventional. Incorporating creativity into your workshop design can help participants feel more at ease, foster engagement, and ensure they leave with a sense of value and contribution.
It is a great idea to incorporate an ice breaker activity into the start of any workshop, these are a specific type of energizer activity, designed to help participants get to know one another and ease into group interaction. A nice example is ‘participant bingo’, where each person is given a bingo card with various actions or interests listed. Participants then mingle to find others who match those criteria, encouraging conversation and relationship-building.
In the DIRECTED project, we took a more creative approach to icebreaking. Participants were provided with a variety of materials, such as modelling clay and pipe cleaners, and posed a thought-provoking question to explore in teams. Each pair then used the materials to construct a creative response, sharing their interpretation with the wider group. This activity not only broke the ice but also encouraged playful collaboration and deeper engagement with the theme.
Additionally, integrating serious games or tabletop exercises can create structured opportunities for engagement and dialogue. Tools like “reflection chance cards” can prompt thoughtful reflection, while “veto tokens” can help formalize disagreements. This can turn potential conflict into a constructive part of the process, rather than something personal.
Remember, each workshop should conclude with a moment of reflection and evaluation. Re-visit the facilitation section to remind yourself of different evaluation options.
Here are some great resources to explore different workshop techniques:
Cultural probes
Cultural probes are open-ended activities, prompts, questions and instructions for recording thoughts and feelings; such probes are given to a group of participants to learn more about their daily lives and environment. They are a great qualitative research tool and can be used when participants cannot make it to workshops, or when a workshop is not suitable for the insights you would like to solicit. Common cultural probes include diaries, maps, games, a disposable camera or photo album and media diary. This article is a good example of how a cultural probe could be used.